ONE BRAND.
EVERY DETAIL CONNECTED.
Give your creative work a starting point. Bring your products, visual direction, and tone into a shared brand context.
Set your creative direction once.
Add the information that makes your brand recognizable: products, audience, colors, tone, and visual references. Include concrete preferences such as clean studio lighting or short, direct captions. This gives new campaigns a reusable starting point. Keep the brief accurate as the brand evolves; stored context is most useful when it describes the brand you actually want to create for.
Keep your products in the picture.
Collect the product photos and details that should guide a campaign. When you brief the agent, make clear which product you mean and what must remain recognizable. Product references help connect an idea to something real, while the campaign goal explains why you are creating it. Review generated packaging, names, and details before approving the result.
Build a recognizable visual world.
A saved direction helps you explore variations that still belong to the same brand. Try editorial, lifestyle, and product-focused approaches while keeping the audience and intended message in view. Use your creative preferences as context, then make the task-specific direction explicit. You can also ask for an independent concept when you do not want the usual brand look applied.
Use our brand's warm palette and clean product photography. Build a launch concept around the new serum, with calm, confident copy for people discovering the brand for the first time.
Give the agent context it can use.
The brand brief and saved creative preferences help the agent understand your direction when they are relevant to the request. Tell it to use the selected brand, name the product, and explain the current campaign goal. Follow-up feedback helps you refine that task. Update the saved brand details when a change should apply to future work, rather than assuming every chat message becomes a permanent rule.
warm neutrals · clear, reassuring language
vivid contrast · playful, energetic language
A distinct identity for every client.
Set up a brand context for each client and choose the right one before working on its content. Keep product references, voice, and creative preferences associated with that brand. This gives an agency a repeatable workflow without making all its clients look alike. Before generating or publishing, confirm the active brand, campaign, and connected destination.
FREQUENTLY ASKED QUESTIONS
What should I add to my brand kit?
Start with products or services, audience, colors, tone of voice, and useful visual references. Add clear preferences that will help someone create for the brand consistently.
Does the agent use my saved brand context?
The agent can use the selected brand's brief and creative preferences when the task calls for them. State that you want branded work and add any campaign-specific direction.
Can an agency manage more than one brand?
Yes. Select the appropriate brand for each client and keep its references and projects organized in that context. Confirm the active brand before starting a new campaign.
Can I create outside the brand's usual style?
Yes. Ask for an unbranded exploration or specify which brand rules to set aside for that task. You can try a new direction without rewriting the whole brand brief.
Does a chat instruction permanently change my brand kit?
Do not assume a one-off request changes your saved brand rules. Update the relevant brand information when you want a new preference to guide future work.
Will every generated asset match perfectly?
Saved context improves the brief, but it does not remove the need for review. Check product details, color choices, wording, and overall brand fit before approval.
MORE IDEAS.
PRACTICAL
GUIDES.
Read the blog
Set up brand memory once and generate content with no new prompt
Manage content for multiple client brands without switching tools
