Social analytics

YOUR ACCOUNTS.
A CLEARER PICTURE.

Connect your social accounts and bring available performance data into ZMEU. Review your audience, explore post engagement, and use what you learn to plan your next campaign.

Connected accountsIllustrative data

One brand. Your connected accounts.

Connect your accounts. See the bigger picture.

Connect supported social accounts through your brand's social settings. Once authorized, open Social to review the account data available through each connection. Keep each client's accounts in the right brand workspace and refresh the data when you need a recent view.

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Performance overviewIllustrative data

Reach · Last 30 days12,480

Give your numbers some context.

See available follower counts, reach, impressions, views, and engagement in one place. Account totals and post-level analytics are shown separately, with their reporting windows made clear. Available metrics and refresh timing depend on the platform and account permissions; missing values are not treated as zero.

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Post performanceIllustrative data

Product tutorialImage · Example post124J'aime

Collection launchImage · Example post86J'aime

Behind the scenesVideo · Example post57J'aime

Find the posts worth building on.

Import recent post history to bring individual content into your analytics. Filter post performance by platform and date range, compare engagement, and explore format or posting-time patterns when there is enough data. Post imports and analytics availability depend on your plan and connected platform.

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Exemple de demande d'agent

Our product tutorials received more saves than our last lifestyle posts. Suggest three new tutorial ideas for this product, with a short caption and a visual direction for each.

Votre brief · Votre direction

Turn what you learn into your next brief.

Bring the performance findings you want to act on into a conversation with the creative agent. Ask for new angles, captions, or visual directions grounded in those findings, then review and develop the ideas you want to publish.

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Exemple de directives client

Marque de beauté

product tutorials · saves and reach

Fashion brand

collection launch · views and engagement

Keep every brand's performance in context.

Switch to the brand you are working on before connecting accounts or reviewing results. Keep its audience, creative assets, and campaign plans together so the next brief reflects that brand's own performance.

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QUESTIONS FRÉQUENTES QUESTIONS

How do I connect a social account?

Open your brand's social settings, choose a supported platform, and complete its authorization flow. The data available depends on the account type and permissions granted.

Which analytics can I see?

Depending on the platform, ZMEU can show followers, reach, impressions, views, likes, comments, and other post metrics. These are performance counts, and availability varies by platform.

Why might post analytics be empty?

Account totals can be available before individual post history has been imported. Use the import panel on Social, wait for it to finish, and select a date range containing those posts.

Is the data live?

Analytics sync from the connected provider rather than updating continuously. Check the last-sync time and use Refresh to request an update. Provider refresh limits can apply.

Can I compare different brands?

Review connected account performance in the relevant brand workspace. Brand capacity and advanced analytics features depend on your subscription plan.