YOUR BIG IDEA.
A CREATIVE PARTNER.
Talk through your direction, create a first draft, and refine it together. You stay in charge of what makes the final cut.
Start with a thought. Keep the conversation going.
Start by explaining what you are making, who it is for, and where it will appear. Attach your product photo or a visual reference so the agent has something concrete to work with. Ask for campaign angles, image concepts, or copy, then choose a direction. You can keep refining in the conversation instead of rebuilding the brief for every variation.
Explore a different direction.
Give feedback the way you would brief a creative teammate: make the lighting softer, keep the product prominent, simplify the background, or make the headline more direct. Tell the agent which details to preserve and which can change. A saved brand brief adds useful context, while your request gives the current task its direction. Review generated results before using them.
Bring the idea into your workflow.
A conversation can lead into real creative work. Create a visual, continue refining it in the editor, and prepare the approved assets and captions for your campaign. Use the calendar and publishing tools for the final scheduling steps. Each workspace has its own available actions; a creative request does not mean a post has automatically been published.
Use this brand's product reference. Create a playful launch visual for Instagram: cobalt blue, direct flash, plenty of space for a short headline. Keep the packaging recognizable.
A better brief. A better conversation.
You can ask for an image, a focused edit, a layout, or feedback on a draft. Include the audience, mood, format, and the product details that matter. For branded work, tell the agent to use the selected brand's references. For a fresh personal project, ask it to work independently of the brand. Follow up with specific changes as you review.
soft light · calm, concise copy
direct flash · bold launch concepts
One conversation. The right client's context.
For your own brand, save your products, audience, tone, and visual preferences so new work has a consistent starting point. For an agency, select the client brand before briefing its campaign and keep its projects and references together. Switch brands for the next client and make the new brief explicit, rather than expecting one conversation to infer a different client's identity.
FREQUENTLY ASKED QUESTIONS
What can I ask the creative agent to do?
Ask it to develop visual ideas, generate images, edit a supplied image, work on a layout, refine creative copy, or critique a draft. The actions available depend on the workspace you are using.
Does the agent understand my brand automatically?
It can use the selected brand's saved brief, products, colors, and creative preferences. Set that context up and say when it should apply. The agent works from the information you provide; it does not know unstated brand rules.
Can I create without setting up a brand?
Yes. Give a prompt and any useful reference images. A brand is helpful for recurring campaigns, but it is not required for an individual creative project.
How do I handle several client brands?
Use a separate brand context for each client, select the correct one, and keep its work in the relevant projects. Include the client, campaign goal, and constraints in the brief before generating.
Can I change direction during a chat?
Yes. Explain the change and what should stay. For example, keep the product and composition but replace the studio backdrop with an outdoor scene. Inspect the new result before approving it.
Will the agent publish content as soon as it creates it?
Creating an asset is separate from publishing. Review the result, prepare the platform details, and use the scheduling or publishing workflow when the content is ready.
MORE IDEAS.
PRACTICAL
GUIDES.
Read the blog
Turn campaign goals into angles, captions and a posting plan
Set up brand memory once and generate content with no new prompt
