Image creation
Build a practical image brief around your subject, product references, composition, and brand direction, then refine the result in ZMEU.
Example: A skincare brand supplies its real bottle photo and a separate mood reference so the new campaign image keeps the packaging recognizable.
Name the subject, audience, and destination before choosing a visual style. A product page needs a different composition from an Instagram launch post. Decide whether the product, a person, or a short message should attract attention first. Choose a suitable ratio and leave room for copy if the final layout needs it.
Attach a clear product image and identify the details that should stay recognizable. If you add a second reference for lighting or mood, explain that role separately. References guide generation, but they do not guarantee an exact copy of packaging, text, or other small details.
Try this: Use the first image as the bottle reference and the second only for the soft window lighting. Place the bottle on a warm cream surface. Leave space on the right for editable text.
For a brand campaign, select the correct brand and ask the agent to use its saved direction. Add the current goal and any exceptions. For an independent exploration, say that you want to work outside the brand palette. Agencies should verify the client context before starting each brief.
Check the product, composition, and brand fit. Ask for one specific change and name what should remain. Add exact prices, dates, and headlines as editable text in the photo editor when you need reliable revision control. Review the finished export at the size people will see it before preparing the caption and schedule.
A clear image brief, a reviewed creative direction, and an editable asset ready for your campaign.
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