Automated content creation
Turn a written idea or visual reference into an image or video, then refine the result for your brand and channel.
Example: A café needs a 4:5 image of its new drink and a five-second video version for a launch post. It uses the same product reference for both.
Open Create something on Home, switch to Image, and describe the subject, setting, light, style, and space needed for text. Choose an image model, aspect ratio, resolution, and number of results. The estimated credits appear before you generate.
Try this: Create a clean product photo of this bottle on a warm cream background, with space on the right for a headline.
Attach your own photo, a product image, a saved character or location, or a style reference. Say which details should stay and which are only inspiration. You can use saved brand context so a new visual follows your palette and creative direction.
Switch to Video to describe an action and camera movement, or start with an image when the first frame matters. The available models offer different durations, formats, quality settings, and reference options; choose the controls shown for your model before generating.
Where the selected video model supports it, use an existing clip as the source for an edit or extension. Describe what should change, such as the setting, motion, light, or next moment, and review the new clip beside the original.
Open generated images and videos in your library. Keep the strongest version, make another variation or a focused edit, then take it to the Image Editor or Video Editor for layout, text, timing, and finishing.
Download the finished asset or use it in a post. Check its crop and readable text for the destination channel, then add the right caption and schedule it in the calendar.
A new image or video saved in your library, ready for a closer edit or a post.
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